25SEO Web Design Tips (25个基于seo的英文网站设计要素)

You may have a beautiful website but that alone does not promise a bright future in the web arena. It is essential that a website design must be properly

optimized to reach out to the target audience. A well optimized website which is both search engine as well as user friendly makes a strong presence in

the web world. Here are some SEO web design tips that can help to optimize your website properly.

你的网站可能视觉华丽但却不适合网站推广的要求。网站设计的基础是要通过适当优化让目标用户浏览到。一个立足于网络竞争不败之地的站点必须兼顾用户体验和搜索引擎

优化。以下是能够帮助你正确优化自己站点的25个基于seo的英文网站设计要素：

1>Create a simple web design. Plain websites load quickly and easily indexed by search engine robots.

网站设计简洁明了。简洁的站点页面载入速度快被能被搜索引擎蜘蛛轻松抓取网站信息。

2>Do not use frames in your website design. Lot of frames in a website also takes too long loading time and hence the robots find it difficult to crawl the

website.

不要使用嵌套框架结构来设计站点。大量的列分框架同样导致页面载入速度缓慢并导致搜索引擎机器人难以爬行站点。

3>Write unique Meta title tags. It helps the robots to determine the different web pages in a website.

保证页面标题等头部标签的唯一性。这样可以有效帮助网站中的索引页面不被列为重复页面。

4>The page name or URL must consist of the relevant keywords as it gives an idea of what the page is all about.

网页路径中应含有与页面信息相关的关键词。

5>Try to maintain a suitable length for the page name.

页面名称不应过长或过短。

6>The words in the URL must not be joined. Try to use hyphen between words in the page. The robots can easily index the URL’s with hyphens. Try to avoid

using underscores.

路径中的单词不应被直接连接。可以使用蜘蛛可以轻松分辨路径名称的连字符。避免使用下划线。

7>The page size must not be too large, average page size must be below 50 kb.

单页面大小不应超过50kb。

8>Use your main targeted keywords in H1 or H2 tags. These robots give a lot of importance to H1 tags.

合理使用h1、h2标注页面匹配的关键词。h1会帮助你的页面在相关关键词排名中取得一定权重。

9>Create simple and clear text. The search engine robots must easily read it.

信息部分不要过度修饰。搜索引擎可轻松阅读。

10>Try to maintain a word limit for all the web pages. Use about 350 to 600 words for each web page.

每个页面需要适当进行字符限制。最好控制在350到600个单词内。

11>Do not overuse image in a web page. The robots can’t index images and it also takes lot of time to load a web page.

页面中适当防止图片元素。较多的图片会导致页面载入速度缓慢且并不被搜索引擎机器人识别其所代表的信息。

12>If you use images then Give appropriate alt text for all images in a web page. Try to use keywords in alt text.

图片注意标注alt属性，可以与页面所匹配的关键词一致。

13>Use flash works judiciously. Try to use flash as far as required. Flash websites and other flash works take long time to load. Search robots also fail to

index flash works.

除非必要的时候否则慎重使用flash.flash站点很少有蜘蛛会索引。

14>Never embed your text in the flash work. The search cannot index text embedded in a flash work.

不要再flash中放置你所有体现的文本信息。因为他们很难被搜索引擎索引。

15>Avoid using image navigation, as it is not search engine friendly. It is ideal to use text navigation in a web page as it helps the user as well as

search engines to navigate smoothly.

杜绝图片导航。使用文字导航可以让用户2和搜索引擎机器人均清晰的浏览网站主体内容。

16>Make a detailed sitemap of a website. The search robots can easily go to any web page from this web page.

制作网站地图。这样可以保证站内所有需要索引的页面清晰的体现在搜索引擎机器人面前。

17>Always place the logo on the upper left hand corner of the web page. The search engine robots reads the web page like a human from left to right, top to

bottom.

网页标志一般均方在页面左上角的顶部。搜索引擎机器人抓取信息的模式与人类似都是从左到右、从上到下。

18>Avoid overuse of Pop - ups in the web page. This kind of advertisements cannot be indexed by the search engine robots and is also irritating to the web

visitors.

杜绝使用弹窗形式来发布信息。这种形式的信息搜索引擎无法索引并且不容易被用户接受。

19>Use breadcrumb in a web page, if necessary. The breadcrumb must consist of relevant words reflecting the content of the corresponding page.

利用tag加下拉菜单的形式即“面包屑”导航菜单结构来体现与页面相关的站内信息。

20>Create an error page of your website. Incase, the user mistakenly or wrongly types an incomplete URL then this page will be displayed. This helps the web

user to go the original website. This page must be designed properly.

不要忘记为站点设计404页面。它将帮助通过错误地址进入网站的用户进入网站正确的页面。这个页面可以在设计时加入搜索和导航等体现其完整性。

21>Footer link must be designed properly so that search engine robots can easily navigate through the web pages.

正确的设计页脚链接能够帮助搜索引擎机器人轻松抓取信息页面。

22>Get rid of useless codes in the HTML file. Make your HTML file simple.

适当压缩或删除无意义的网页代码。帮助你的页面文件瘦身。

23>Try to avoid using tables. There are too many codes in tables and takes times to load page. Hence, try to use DIVs structure, which has less coding and

takes less loading time. It has become highly search engine friendly because the robots can easily index it.

尽量避免用表格给网页布局。因为其产生的代码冗长并不利于载入速度。可以尝试采用div布局，优势在于更新修改和排查错误方便、减少大量重复代码，搜索引擎友好度佳。

24>Maintain an External JavaScript.

建议使用外部js。

25>Use External CSS rather than coding it in the main source file .